Ron's and the PBR

Scene of the Crash ridden for $200,000 by Justin McBride to make it the richest ride in PBR history.

COLUMBUS, Ohio (October 14, 2007) - A packed house at Nationwide Arena in Columbus, Ohio witnessed Professional Bull Riders' (PBR) history when Justin McBride (Elk City, Okla.) made the richest ride ever in bull riding during the Rocky Boots Invitational tonight. As the AlphaTrade National Champion, McBride was offered the Bounty Bull, Frontier, Teague and comedian Ron White's bull Scene of the Crash, and successfully covered him for a purse of $200,000. The 2005 PBR World Champion is on track to win $2 million this season.

The AlphaTrade National Champion title was awarded to McBride for being the number one ranked man at the end of the 2007 Built Ford Tough Series presented by Wrangler (BFTS) regular season. McBride led North Carolina's young gun, J.B. Mauney (Mooresville) by more than 2,000 points entering the Rocky Boots Invitational, an amount which Mauney could not overcome in Columbus, therefore McBride had secured the title last weekend in Salt Lake City, Utah. His AlphaTrade National Champion bonus and the AlphaTrade Bounty Bull bonus for making the 8 second whistle on Scene of the Crash added another $200,000 to McBride's season earnings. Over the past several weeks, PBR fans selected Scene of the Crash as the AlphaTrade Bounty Bull.

"Anytime you get the chance to get on one of the rankest bulls in the world, it just doesn't get any better than that," said McBride upon claiming the richest ride in bull riding history. "Scene of the Crash just never lets up. He came out tonight and did exactly what I expected."

McBride has virtually re-written bull riding history this season. He won eight events this year, two more than the previous record held by 1999 PBR World Champion, Cody Hart (Gainesville, Texas) and himself during the 2005 season. He has the most career event wins with 30, and he has already claimed 150% more money during the season than he did when he claimed his first PBR World Championship in 2005, even before this event's windfall.

Now with the richest bull ride ever under his belt all he has left to do is earn $2 million this season to change history yet again. The possibility is within his reach with the $3.2 million PBR Built Ford Tough World Finals presented by Wrangler just two weeks away. Each round pays the winner $20,000 while the PBR World Finals average winner will walk away with $225,000. The cool $1 million PBR World Champion bonus would seal the deal. With all that money still available, McBride could conceivably make and surpass the $2 million mark.

Justin McBride also said that he will present the buckle he won to prove to Ron White that Scene of the Crash could be ridden and that every time he looks at the buckle it will remind him that Justin rode Scene of the Crash.

The next stop on the PBR tour is the PBR World Finals in Las Vegas, NV. October 26-28 and Nov. 1-4.

Scene of the Crash is scheduled to be in Round 2, watch Versus for live action and check back at www.tatersalad.com for more details.

Ron sponsors the PBR bull "Scene of the Crash"

See a video of "Scene of the Crash"

Jason Bennett attempts to ride Frontier/Teague/Ron White's Scene of the Crash during the second round of the 2007 Atlanta, Built Ford Tough Event. -Photos by Andy Watson

Cody Whitney attempts to ride Frontier/Teague/Ron White's Scene of the Crash during the championship round of the 2007 Worcester Built Ford Tough Series PBR. -Photo by Andy Watson

Brian Canter attempts to ride Frontier/Teague/Ron White's Scene of the Crash during the championship round of the 2007 New York Built Ford Tough Series PBR. -Photo by Andy Watson